Your order data already knows who comes back. OBV acts on it.

OBV reads every order, session and lapse in your store, builds real customer profiles from it, and generates the engagement campaigns that bring those customers back. Approve each one, or set a budget and let it run.

Book a demo See how it works

Retention and engagement for ecommerce — fully managed

Live pipeline running
Orders, sessions, carts
1,284,902 events ingested
Ingest
Customer profiles
Lapsing · high-frequency · first-time · at-risk
Profile
“Forgot something?” — cart recovery
Generated · awaiting approval · 8,410 recipients
Campaign

29.63%

Push-to-order conversion

15.5 min

Message to purchase

+52%

Average weekly revenue

+47%

Average weekly orders

Measured over five weeks on a multi-state retail operator running engagement on our platform. Campaign performance varies by catalogue, list size and order frequency.

How it works

Data in. Revenue out. Nothing to configure.

Most retention tools hand you a blank canvas and a segment builder. OBV does the work: the modelling, the audience, the message, the timing and the send.

01

We connect to your store

Orders, products, carts, sessions, refunds and loyalty history stream into OBV continuously. Historical data is backfilled on day one, so the first profiles are built from your real purchase history rather than from a cold start.

02

We build customer profiles

Every customer gets a living profile: what they buy, how often, at what price, through which channel, and how close they are to lapsing. Profiles update on every event, so an audience is never a stale list.

03

We generate the campaigns

OBV writes the message, picks the audience, chooses the channel and schedules the send against the moment the profile is most likely to buy. Cart recovery, reorder timing, win-back, streak and habit mechanics, launch pushes.

04

You approve, or you don't

Review each campaign before it sends, approve by exception, or hand OBV a monthly budget and let it operate on its own. Results feed straight back into the models that pick the next campaign.

Autonomy

You decide how much rope to give it.

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Guardrails hold at every setting: send caps per customer, quiet hours, discount ceilings, and a hard monthly spend limit OBV cannot cross.

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Campaigns / week

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Customers reached

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Your hours / week

Illustrative planning figures, not a performance forecast.

Results

Routine is the growth lever.

Own the moment

29.63%

A single cart-abandonment message — “Forgot something?” — converted at 29.63% push-to-order with no discount attached. Standard ecommerce mobile push benchmarks sit at 1.5–3%.

Close the gap

15.5 min

Median time from message to completed purchase. A recovered cart closes inside one lunch break, and average order value held steady at $74.50 to $76.80 while it did.

Build the habit

A five-week daily check-in mechanic converted 24% of players against a 13% site baseline, lifting weekly orders from 207 to 305 and weekly revenue from $15.4K to $23.4K.

Protect the margin

+52%

Weekly revenue growth came from frequency, not discounting. Order value stayed nearly flat, so the lift arrived without margin erosion or discount dependency.

Inside the platform

One queue, one number, one decision.

Your team opens OBV to a queue of generated campaigns, each with its audience, its reasoning and its expected return. Approve, edit or skip. Everything else is already done.

Tour the platform
OBV · campaign queue

Profiles

At risk8,410
Lapsing 30d12,204
High frequency3,867
First-time5,119
Streak players2,043
Cart recovery · “Forgot something?”
Push · 8,410 at-risk · send in 40 min · projected $12.4K
Awaiting you
Reorder window · 28-day replenish
Email + push · 12,204 lapsing · scheduled Thu 09:00
Approved
Daily check-in streak · week 3
In-app · 2,043 players · running autonomously
Autopilot
Win-back · 90 days quiet, no discount
Email · 4,760 dormant · drafted 6 min ago
Drafted
Month to date $186,400 attributed
Security and data

Your customer data stays your customer data.

Isolated per client

Each client's data is stored and modelled in isolation. Nothing is pooled across accounts and nothing is sold, shared or used to train models for anyone else.

Encrypted end to end

TLS in transit, AES-256 at rest, scoped API credentials you can revoke at any time, and full audit logging on every campaign action.

Consent respected

Opt-in state, channel preferences, quiet hours and unsubscribe requests are enforced at send time. Suppression is a hard stop, never a suggestion.

Yours to take back

Export profiles and campaign history whenever you want. On termination your data is deleted on a defined schedule and confirmed in writing.

Bring your order data. We'll show you the first campaigns.

A 30-minute demo on your own numbers: what your profiles look like, which customers are about to lapse, and the campaigns OBV would run this week.

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